Tracy Kasper, new NAR president, vows urgent change

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Some brands find value in TikTok specialists | A comprehensive guide to mobile-friendly marketing | The affordability crisis, told by Chicago's two-flats

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August 29, 2023

Top News

Tracy Kasper, new NAR president, vows urgent change After the resignation of Kenny Parcell over sexual harassment allegations, NAR's incoming leadership team—which is being installed early—promises a more respectful workplace culture. Full Story: REALTOR® Magazine (8/28)

Get up to 72% off during Lenovo's Labor Day Sale! Enjoy the fruits of your labor NAR members and save on Lenovo systems, accessories, and electronics up to 72% off select Think and Yoga tech. Sweeten the deal, earn MyLenovo Rewards. Sign up is easy and free. Need help? Call us at 800-426-7235.

Best Practices in Sales & Marketing

Some brands find value in TikTok specialists The Athlete's Foot and Stanley are among a growing number of brands seeking new and established agencies specializing in TikTok to churn out the content needed to maintain a platform presence amid its changing culture and algorithm. Some social experts say TikTok-specific agencies can "create disconnect between the brand and its goals," writes Kimeko McCoy. Full Story: Digiday (tiered subscription model) (8/28)

A comprehensive guide to mobile-friendly marketing Digital marketers can expand their reach and engagement by optimizing copy and creative for the 80% of social media users that exclusively use mobile devices, writes Sonnenberg Media's Anna Sonnenberg. Tips for captions, images, videos and stories include using square or portrait aspect ratios for images, vertical videos and interactive elements such as surveys and quizzes. Full Story: Social Media Examiner (8/28)

Real Estate Trends

The affordability crisis, told by Chicago's two-flats The iconic homes in the Windy City are disappearing, and the story behind their demise reflects what's happening to affordable housing nationwide. Full Story: REALTOR® Magazine (June 26, 2019)

Trends: Actress wows designers with exterior paint choices Mia Farrow is getting raves from professional designers for her home exterior color selections of burgundy red and pale blue. Full Story: Homes & Gardens (8/28)

Technology & Innovations

Smart-home tech: What to upgrade and when Technology advancements are seemingly endless, but that doesn't mean your clients have to upgrade their smart-home devices every time a new model comes out. Full Story: REALTOR® Magazine (8/1)

Business Wellness

5 financial metrics all pros should track Lead generation might be the lifeblood of your business, but money is the oxygen. Without it—and a keen understanding of how your money is working—your business can't breathe. Full Story: REALTOR® Magazine/The Lounge (8/16)

Fair & Equitable Housing

Apartments open to seniors who've struggled with housing Washington View Apartments in Los Angeles is a newly built, 122-unit property that aims to provide housing to seniors, including people who have been homeless in the past. Full Story: Los Angeles Daily News/City News Service (8/29)

Legislation & Regulation

Risks emerging in economies of midsize cities Some economists see the potential for a downward spiral in certain cities if offices are left vacant, which could also suppress foot traffic to other establishments and squeeze tax revenue. However, others say that such a scenario is not guaranteed to occur, and several factors—including the resilience of the economy—have so far prevented this outcome. Full Story: The Washington Post (8/28)

Banks expect worsening commercial real estate woes Banks say they are taking precautions amid widespread expectations that difficulties will increase for the commercial real estate sector, which saw a rise of 5 basis points in its ratio of loans turning overdue in the second quarter. PNC Financial Services Group said it is "reserved for whatever happens," and Truist Financial Chief Risk Officer Clarke Starnes has said, "Our goal is to be early on this and work with as many borrowers as we can." Full Story: S&P Global (8/25)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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Arbeid | Werk Recht Diensten | Vakmensen Zakelijke goederen Financieel Beurs I Beurzen Zzp | Zelfstandige zonder personeel Personeel Kantoor Marketing Retail Detailhandel Industrie