Marketing and Outreach Strategies to Engage Your Community

December 6, 2023 

Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.

Who should attend this course: Any librarian who wants to improve their library services and participation through new approaches to outreach and marketing efforts. 

Co-design, also known as participatory design or co-creation, is a process that brings together designers and end-users to collaboratively develop solutions, products, or services. Co-design is crucial for library programs and outreach because it places the patrons and community at the center of development and decision making, ensuring that their perspectives, experiences, and needs inform the final outcome. In this 3-week, interactive online course, you will gain the knowledge and practical skills needed to engage with patrons, stakeholders, and community members to rebalance power dynamics and collaboratively shape your library’s services, programs, and outreach.

Who should attend this course: This course is for program and outreach librarians and other stakeholders involved in creating library programs and services.

Register by December 27 to receive our Early Bird Rate!

Join as a Group 

Group Rates

Request a discount for groups of 3 or more and work with your colleagues on a project for your library.

Purchase 15 or more registrations and apply them across multiple courses.

Credit Packages

Purchase packages of course tickets that you can allocate to your staff as needed and apply to our full roster of courses.