Choosing and Using Platforms in a Shifting Socialverse

Change is afoot with shifting priorities and new social platforms, from transitions at existing fixtures such as X (formerly known as Twitter), Instagram and TikTok to new and emerging options such as Threads, Spill and Mastodon. How should social teams decide where to invest their time when users are dispersed across so many platforms?

Creating Showstopping Social Media Content for Less Glamorous Brands

Many nonprofits, healthcare organizations, educational institutions and B2B companies face a similar challenge: It can be hard to translate their work and services to exciting, entertaining and engaging social media content.

Don’t Be Cringe: Taking Risks on Social Media and Speaking Gen Z’s Language

Gen Z, born between the mid-1990s and early 2010s, is a demographic that has redefined the digital landscape and challenged social teams and brands to adapt. In this session, we will explore the latest trends, tools, and strategies you need to effectively engage and connect with Gen Z audiences.

Once Upon a Brand: Mastering the Art of Brand Storytelling—and Storyselling

Storytelling has become a buzzword in the PR and marcom sector, but that doesn’t mean it’s well understood or implemented. In this session, our experts will show you how to turn your brand stories into storyselling, money-making content for any medium by crafting narratives that compel and covert.