Transparent Lead Responses Educate Customers; New Kia Soul Lineup

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WardsAuto Dealer Edition

MAY 13, 2022

Educating Customers With Transparent Lead Responses

Dealers need to discuss shifting lead responses.

Upside™ Turns Old Wholesale Wisdom Upside Down
Think recent wholesale profits can’t last beyond these market conditions? Think wholesale should only ever be a backup plan? Think big returns at auction will always come with a risk of loss? Whatever you think of selling vehicles wholesale, it’s time to think again with Upside. Learn more at TakeTheUpside.com

Kia Announces New Soul Model Lineup

The ’23 Kia Soul lineup loses two trim levels and some funky design elements, but it’s still a solid, economical daily driver.

Retaining Innovative Practices Implemented In A Post-Pandemic World
Ed Roberts Chief Operations will share their most successful, innovative thinking strategies for new customer and employee practices impacting CX such as mobile trucks and employee career paths. Claim your free ticket using code: Wards2022CXAUTO. CXAUTO’s 18th annual interactive summit is not to be missed where automotive executives meet, get inspired and harness powerful CX strategies. https://tlsummits.com

North American Operations Leading Nissan’s Recovery

Nissan has raised franchise value to close to the top third in the industry, from dead last two years ago. And it has freshened its model lineup, winning several magazine awards including “Best Car Lineup” by Newsweek.

Automotive F&I Provider AUL Sold to Protective Life Division

AUL, based in Napa, CA, has a history of offering high-mileage F&I products going back more than 30 years, says Scott Karchunas, president of Protective Life’s Asset Protection Division, which has acquired AUL.

Bentley Bentayga Extended Wheelbase Built for Comfort; Speed a Bonus

The SUV builds on the latest second-generation Bentayga, extending the wheelbase 7 ins. while overall length increases to 209 ins. The increased length is all in the rear door, creating what Bentley says is the most cabin space in its segment.

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