Travel Advisor Success Story: Repeat Customers

Over the past 40 years, Sandals Resorts International (SRI) has attracted impassioned travel advisors as brand ambassadors. These partnerships have led to professional success for both the Travel Advisor and the Sandals Resorts and Beaches Resorts brands. Read on to learn how Sandals’ company vision prioritizes lasting relationships with travel advisors and establishes beneficial brand commitment.

Repeat Sandals and Beaches clients are the norm. Selling the Sandals family of brands is a win for the travel agent because of the name recognition and the repeat business I get from Sandals and Beaches clients. Potential clients know of the resorts — they have seen them advertised or they know someone who has been to a Sandals resort. There is likely a resort that will be a fit for every potential client, so I present a Sandals or Beaches option to nearly all of my clients.

The repeat business factor is amazing! About 10 years ago I booked a large destination wedding for a couple at Beaches Negril. The “bride” called me last year to plan a 10-year anniversary vow renewal back at Beaches. Practically everyone who attended the wedding is going to Beaches to celebrate with them, as well as many who couldn’t go the first time. I love that she came back to me and to Beaches because the wedding was such a great success! Also, it’s fun to sell Sandals to a honeymoon couple and then have them come back to me with a request to go to Beaches with their children several years later! It is really satisfying to sell a brand that has clients come home happy and to know that you planned a trip that will have
great reviews.

Partnering with Sandals Resorts and Beaches Resorts has helped Susan build an expansive repeat customer base. What benefits and services do Sandals and Beaches Resorts offer that keep her guests to returning for more?