“Being a challenger brand means needing to differentiate from legacy brands in creative ways. As a challenger brand, we need to take more risks to see large-scale success in the same way legacy brands do, but high risk means high reward. We are constantly changing our strategy based on user response, and always testing to see what is performing best. We keep our team lean and never let ourselves slack off on metrics.”

—Simon Lejeune

If you’re a savvy traveler it’s likely you’ve used Hopper before, or at least heard of it. If you haven’t, you may wish you had.

Through use of machine learning and combining trillions of data points, this fare-predictor app accurately offers great deals, personalized tips and alleviates the stress of travel by saving its users time and money.

Hear from Simon Lejeune, Hopper’s director of user acquisition, who will share insights on how his lean technical team executes hyper-targeted campaigns across multiple channels in the Challenger Brands summit track, Voices Carry: The Customer Conversation in the Age of AI and Personalization.