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Six travel and tourism brands using TikTok to connect with young consumers

TikTok has amassed a wealth of travel-related content, for which there is huge demand. The hashtag #travel has over 94 billion views, while #tiktoktravel has over 32.7 billion views. Here’s a few examples of how travel brands are capitalising on this interest with their own TikTok campaigns.
 
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This edition of Digital Transformation Monthly reports on key trends shaping current marketing practice, including the latest AI innovations, ‘closed-loop' advertising, and the increased adoption of digital banking.
 
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