Read this Trend Analysis from Inside the Bottle
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Joint health opportunity broadens to
younger market and more
The joint health market is a little like pickleball, the fastest-growing sport in the United States. What first may come to mind are teams of peppy seniors at retirement villages. However, the average age, according to the Association of Pickleball Professionals, is 34.8. And the fastest-growing segment of all pickleball players is under 24 – Gen Z picklers.
Similarly, the joint health category has been seen as an older consumers’ game. But the pandemic-fueled focus on health has led to more younger consumers to consider joint health supplements.
Read more in the trend spotlight, which covers the opportunity that lies in creating products for the younger consumer demographic.
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