New lookbook featuring insights on AI, social media, retail advertising, and more
| | | Hi John,
The Cannes Lions festival kicks off in a few days as digital advertising becomes more integrated—and more complicated—than ever before. US ad spend on omnichannel retail media has nearly tripled since 2020, reaching $54.85 billion in 2024, according to EMARKETER.
Download a free copy of our new lookbook, “Trending on the Riviera: What's shaping marketing and advertising in 2024,” for a primer on what will be top of mind at the Cannes Lions International Festival of Creativity. Inside, you’ll learn how social media is becoming a driving force in ecommerce, ways retail media is evolving, the growing role of AI in content creation and personalization, and more. |
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| Sincerely,
EMARKETER Editors
This lookbook is made possible by Roundel.
P.S. Please forward this email to colleagues who are interested in marketing and advertising trends. Thank you! |
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