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Trends for young scents

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The fragrance of a cosmetic product is not just a distinguishing feature of a brand or a line. Especially with the younger generations, who have not been loyal to the brand for long, it is an important purchase criterion. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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TOPICS THIS WEEK

The sensorial benefits represent one of the main decision criteria when selecting a cosmetic or personal care product. Among those sensorial benefits, fragrance is perceived as the key element for the success or failure of a product. Following this idea, sustainability, wellness and the demands of Generation Z are all expected to significantly influence what consumers are looking for in the coming months and beyond.

BUSINESS

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Trends for young scents

The fragrance of a cosmetic product is not just a distinguishing feature of a brand or a line. Especially with the younger generations, who have not been loyal to the brand for long, it is an important purchase criterion. Sylvain Massé reports on the latest marketing trends in terms of fragrances in cosmetic products.

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Ethicskin™, adding meaning to beauty.

Aiming to be the most significant step towards a just world and a sustainable future, Provital lauched Ethicskin™, a multifunctional active developed around an internationally recognized ethical initiative in Mexico. A traceable ingredient, 100% Natural Origin and COSMOS Approved, that effectively regulates the gene expression of multiple mechanisms related to skin homeostasis.

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INGREDIENTS

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Formulations 2021: Sun Care

Sun creams are booming in the summer months because they protect the skin from skin ageing and even skin damage. We present a selection of formulations and ingredient suppliers that offer products for the whole body.

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PRODUCTION

Photo: Hekla, Robyn Mackenzie/Shutterstock.com

For liquids too

Paper packaging is considered ecological and sustainable. But limits were reached quickly with viscous or liquid cosmetic products. A newly developed form of pods shows innovative ways to significantly reduce the use of plastic here.

SNEAK PEEK COSSMA 7/8 2021

Publishing date: August 5
Go future: Hair care - latest findings, Sustainable packaging solutions

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Roberto Valente
© 2021 Health and Beauty - All Rights Reserved.

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