Kerry Flynn Facebook released a list of 20 issues that would be subject to its new issue ads policy, but media buyers are struggling to interpret them. |
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Tim Peterson Digital video creators are posting longer videos that can generate the watch time YouTube craves and the revenue they need. |
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Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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Seb Joseph Some brands are so worried about getting stung by Amazon that it's made them reluctant to buy ads from it. |
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Lucinda Southern "You can look at everything as quite bespoke, or you can come with systems. It's key the events stay fresh and interesting, but not constantly reinvent it.” |
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Sponsored Content realeyesit The advertising industry is beginning to take a closer look at short-form content - from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame. As attention spans adapt to various platforms it's time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators. Sponsored by Realeyesit. |
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Sponsored Content Nativo A 2017 study from Akamai found that a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. The success of publisher monetization efforts is dependant on users staying on the site long enough to see and engage with ads. Learn how you can combat website latency, the silent but efficient UX killer. Sponsored by Nativo. |
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January 2019 - December 2019 |
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Extended deadline: July 27, 2018 |
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ALL EVENTS |
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