Plus, the world's most expensive art piece is an ad ADWEEK | First Things First
| | | | | | | First Things First | | | January 14, 2021 | By Jess Zafarris | |
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| Pandemic Gains Lead to First-Time Super Bowl Ads for Brands | | Super Bowl LV will be unusual for myriad reasons, one of which is how—and which—advertisers will show up for the Big Game. Already we’re seeing differences, as many brands that have regularly run ads during the game, including Pepsi (just Pepsi brand, not PepsiCo), Hyundai and Olay, are opting out this time. Meanwhile, brands that have performed well over the past year, like Fiverr, Vroom and Scotts Miracle-Gro are choosing to advertise during the Super Bowl for the first time ever. Check out the details of these three campaigns—including Vroom’s ad, which has already been released. Plus, explore the Super Bowl LV Ad Tracker: It's that time of year again! Our 2021 Super Bowl tracker has been unleashed. Join us in the run-up to the Big Game as we celebrate the most important part of the event—the ads. We’ll document all of the action right here, so check back for daily updates. | |
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