The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
| The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere. Additional coverage: Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture. Duolingo, Dunkin’, Scrub Daddy and Nutter Butter are seemingly embracing chaos on social media, adopting Gen Z’s extremely online culture and internet speak as the new standard approach to social. Brands are finding they can combat "green fatigue" by focusing on product efficacy rather than ingredients. Stat of the week: 36% of brand and retailer pros said this year that they expect their holiday revenue to rise between 11% and 30%, 21% said they expect holiday revenue to be up between 1% and 10%, and 9% expect the rise to exceed 30%. Our most-read story this week: Google is getting in on the latest ad tech craze: curation Other things to know about The Digiday Media Buying and Planning Awards have previously recognized industry-leading work from Havas, Nielsen and more. Explore this year's categories and enter by December 13 to save. Using AI to analyze vast amounts of first- and second-party data in real-time uncovers patterns and optimizes targeting strategies, leading to more personalized ads, better performance and, ultimately, higher ROI. Sponsored by Yahoo. As brands and agencies seek more efficient ways to reach their target audience, many are leaning into local advertising to utilize targeted planning, buying, messaging and measuring strategies for engagement and flexibility. Sponsored by Locality. | | |
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