Trust: A Solid Building Block to Increase ROI

Gain insight into marketing and technology shifts - Hi John,

While 74% of CMOs are responsible for the use of data and technology, only 11% say they have the data-driven skills needed to extract high value from real-time data marketing, according to a recent Capgemini study.

In today’s changing privacy and technology landscape where building trust is critical, marketers must understand these shifts—as well as know how to collaborate with their colleagues to meet challenges and seize opportunities.

Register here for "Trust Is the New Equity: How the Virtuous Cycle Can Increase Marketing ROI," presented by OneTrust PreferenceChoice™, and learn how to:

Lean into customer centricity and use privacy as a true indicator of engagement and loyalty Respond to the regional and global regulatory requirements and technology changes that are impacting marketers Collaborate with IT, legal, and data management teams to design user-centric, privacy-first experiences across channels Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Friday, December 17 at 2pm ET.

This Tech-Talk Webinar is sponsored content by OneTrust PreferenceChoice™.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in building customer trust. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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