At Econsultancy Live last month, Richard Robinson, MD of Xeim Engage, chaired a panel with guests Emma Stacey, Brand and Marketing Director for TSB; Katie Avon, Director of Marketing for Grosvenor Group; and Alex Valibona, Managing Director for Birchbox.
Tony Miller is VP, Growth and Performance Marketing at WW (formerly known as Weight Watchers), which is now helping more than five million members around the world lose weight and build a healthier lifestyle.
Miller recently spoke at Econsultancy Live about how WW uses data-driven personalisation to forge meaningful (and long-lasting) connections with consumers.
Over the past few months there has been quite a bit of hype around NFTs, or non-fungible tokens. This section looks at the possible uses for NFTs in the future and how social tokens, another blockchain-based asset, can empower creators to take more control and make more money from their content and communities.
Building a Digital Culture With the pandemic bringing greater levels of unpredictability, many businesses are facing unprecedented changes. In order to thrive, businesses must nurture organisational cultures that are both customer centric and digital-native.
Digital Transformation: Agility and Innovation Best Practice Guide Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice.
Join our next virtual quarterly briefing and hear from our very own founder Ashley Friedlein and a panel of senior brand marketers as they explore how marketing and ecommerce will change in H2 and beyond.
This webinar explores the benefits of centralising data and the role of customer data platforms (CDPs) in this regard. It will also discuss the role of CDPs in meeting upcoming challenges and overcoming barriers to collecting first-party customer data.
Join Foresight News on 14 May, 11am BST, to discuss the results of the upcoming UK polls. Speakers include the former first minister of Wales, the North East regional candidate for the Scottish National Party, and more.
