TSS highlight reel | SaleCycle Q&A "The most successful brands I see are the ones putting people at the center of their advertising. Regardless of what the next big thing is in search, your job as a marketer is to understand your customer."
ClickZ Daily: October 29, 2019 |
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Search Marketing Kimberly Collins Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. |
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Martech Company Feature Kimberly Collins We spoke with Dominic Edmunds, Founder & CEO of SaleCycle, to learn more about his company and what they’re working on with clients like Puma and Hertz. Read more |
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| Digital Marketing Tereza Litsa We look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read more |
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| Marketing Technology Luke Richards "Marketers agree that tech alone is not the harbinger of the marketing future. The combination of tech and talent is key to future success," states new report from the Digital Marketing Institute and The Economist Group. Read more |
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| Digital Transformation Jacqueline Dooley Cheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks to ClickZ about the campaign. Read more |
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| Marketing Technology Kimberly Collins We speak with Lindsay Sterrett, Head of Marketing at Hightail, about the OpenText Hightail product, the work they're doing, and where they're headed next. Read more |
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| Data & Analytics R. Paul Singh CMO of data management company Okera weighs in on what today's CMOs can do to embrace data privacy protection for their brands. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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