Performance starts with the data behind your campaigns. But when customer data is scattered across platforms, stitched together inconsistently, or missing key signals, results suffer.

This MarTech Intelligence Report explores how marketers are using Customer Data Platforms (CDPs) to unify fragmented data, improve targeting, and drive better outcomes.

Inside, you’ll find:

• Key trends driving CDP adoption
• Common features and emerging AI capabilities
• Vendor profiles and platform comparisons
• A step-by-step framework for evaluating fit

Whether you're already thinking about a CDP or just need a clearer view of your data options, this guide will help you make a smarter next move.