Typically companies view loyalty programs as a cumbersome cost centre. But a loyalty program rooted in strategy that has the organization and the customer as the focal point can convert itself not only into a lucrative revenue stream, but also a meaningful program that customers can stand as advocates for.
Through lens of the company – including the CFO – and the customer, Jeff Berry will explore the nuances of setting up a successful loyalty program against robust KPIs and the questions brands should be asking. |
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