TV upfront advertisers want more options to take money out of the market and to put money into the market closer to when their ads will air.
| Tune into The New Normal Friday, May 29 at noon ET. This week's guest is Josh Raab, National Geographic's director of Instagram, who will talk about how the publisher has adapted its Instagram feed at a time where travel (and travel photography) have gotten a lot more complicated. Register here. The TV upfronts have been entirely flipped on their heads and by breaking away from the status quo, advertisers feel they have the opportunity to ask for more flexibility. Cancelation options are expected to be a big point of negotiation this year, but advertisers' expectations that these windows will fall from 60 days to 14 days seems unattainable, according to agency executives. Read more below. As the crisis carries on, advertisers are prioritizing deals that will give them more freedom to spend and stop spending their money at will. For Digiday+ members, the driving force of a successful events model is stitching together a community with a common interest. Only the smartest media companies will find ways to transfer that convening power into new digital avenues. Pop-Up Magazine is used to packing theaters like New York City's Lincoln Center. Now the company is bowing to the reality that venues like this are unlikely to reopen any time soon and it is pivoting to video. There is a new urgency to lower costs and increase transparency in ad tech, and what might have happened over the course of three years, might happen in the next three to six months instead. As agencies big and small look to figure out if or when they will reopen offices, Dallas, Texas-based Arm Candy is opening its doors but it is giving its employees the option to come in. Other things to know about We’ll go deep on everything from the role that privacy plays in programmatic deals to how the pandemic is changing how deals may be made in the future at the Digiday Programmatic Marketing Summit LIVE. See who else is attending and reserve your spot to join us for an interactive discussion with top brand and agency leaders. New research finds that the overwhelming majority of video marketers view innovations in format as a key driver of ad success — yet most are still relying on disruptive in-stream formats. Sponsored by GumGum. | | |
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howdy! | Coronavirus Fallout | | The premature funeral for events | | Events were always a means to an end for media. The driving force of a successful events model was stitching together a community with a common interest. | | |
howdy! | Coronavirus Fallout | | How Pop-Up Magazine pivoted from events to video | | The plug was pulled on Pop-Up Magazine’s Spring Issue tour nine weeks ago and at that point the playbook was thrown out the window. Pop-Up is bowing to reality with its first video edition, a “video graphic novel.” | | |
howdy! | Sponsored by Moat by Oracle Data Cloud | | Five tips to unlock campaign measurement across TV and digital | | Experts are racing to identify new ways to optimize measurement strategies across TV and digital, from comparing spend across channels to verifying that ads are being viewed by real people. Here are five of the most important techniques. | | |
howdy! howdy! | | | Telemundo’s Romina Rosado on why the Hispanic network is betting on streaming | | For Telemundo, shifting to streaming platforms -- everything from parent company Comcast's Peacock to Quibi -- is an obvious choice based on a simple fact: The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole. For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach the 60 million Hispanics in the U.S. |
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