WardsAuto Dealer Edition
WardsAutoDealer Edition
 

APRIL 30, 2019

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TV Jockeys for Position in Digital-Marketing Age

“There is a ton of misconception and a lot of insanity going on,” says Danielle DeLauro of the Video Advertising Bureau.

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A Dealership CRM with Superpowers
VinSolutions helps dealerships build human connections using superhuman CRM technology. The platform’s flexibility enables simple integrations and custom functionality to fit each dealership’s unique processes. And with built-in artificial intelligence, VinSolutions helps you know what customers want before they arrive. Click here to learn more!

RFID vs. Bluetooth: Battle of Vehicle Trackers

How do dealerships keep track of inventory in a dynamic business where vehicles frequently are sold, serviced or otherwise moved?

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Cadillac No.1 on Most-Seen Auto Ads Chart

The GM luxury brand encourages people to move up to next-gen connectivity and advanced safety with the XT5, XT4 and Escalade models.

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Autoline Video: Tesla's Retail Blunder

Also: GM Earnings Upside Surprise; Daimler Finally Drops Smart in North America

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Car Dealers Help DealerSocket CEO Get Auto Retailing

In a Wards Q&A, DealerSocket CEO Sejal Pietrzak talks about a customer-first strategy, her management style, women as CEOs and more.

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Driving Growth Using a Holistic View of the Customer at Honda
Tim Woo, VP & Group Director of Research, Analytics & Insights at RPA, and Dejan Mitkovski, Head of Auto Analytics at Google, will share how Honda is improving the customer experience and driving growth by consolidating data across tiers to create a holistic view of the customer. Register today for the TLS Automotive CX Summit Series on June 18-20. Save 20% on 1 Summit or 30% on the Summit Series by 5/3. For more information call 609-216-6998 or visit: https://tlsummits.com/

Kia Plans AWD Small Utility for U.S.

Small CUVs with all-wheel drive tend to sell better than those that don’t have the feature, judging by the success of the Jeep Compass and Subaru Crosstrek.

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