🎮 Twitch Dabbles in Programmatic 🎮

Hi there,

Good morning and welcome to another Monday!

Here's your opportunity (in case you've ever wanted to purchase programmatic inventory on Twitch)—the esports site has just joined the Amazon Advertising platform.

It has the potential to be a big draw for advertisers: the site attracts an average of 17.5 million viewers per day.

In cased you missed it, here are popular stories from our desk last week:

Fun Fact: 80% of Americans believe social networks are very (31%) or somewhat (49%) effective for raising public awareness about political or social issues.

Need a break? Sarah Jessica Parker narrates this short film about loneliness during the pandemic.

Please consider sending any news tips to sara.jerde@adweek.com. Thanks for reading. And maybe I'll ~see~ you at Brandweek (details below) later?

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They spent less time viewing content bur remembered it at a higher rate.

With live activations limited, brands are increasingly turning to AR.

Developers will have 60 days to comply once they are enrolled.

Cocktail kits, video chats and concerts for a remote audience.

The ecommerce giant fired back, saying it uses "industry best practices."

Lower earners have untapped spending potential, new study contends.