Twitter an essential channel after tornadoes, Messaging tips

DAILY SCOOP

Relief orgs tweet support following tornadoes, more Black employees received C-level promotions in 2021, and how Patagonia used its CEO to share core values

Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.

MARKETING

Stuck on messaging? Start by asking, ‘Who cares?’

If content creators are laser focused on value for the end consumer, they are less likely to suffer writer’s block.

RESEARCH

Survey: Company leaders divided on who should oversee internal comms

The responsibility of employee messaging often falls to different positions at many companies.

LEADERSHIP COMMUNICATIONS

The 5 best books of 2021 for leaders

In thinking about the challenges of the year ahead, here are five books that are a must-read for communicators and business execs.

CRISIS COMMUNICATIONS

What's on your crisis communications checklist?

Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.

DAILY SCOOP

Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site

Also: Omaha Steaks launches meaty holiday campaign, Retail CEOs urge congress to curb illegal third-party sales, and more.

SOCIAL MEDIA

How entertainment-based marketing wins TikTok audiences

As interest in the short-video platform grows, here is how brand managers are finding success right now.

PR INDUSTRY

For Matte PR, being a publisher is worth the investment

The Canadian comms firm relaunched its Glossi Magazine—a digital publication that showcases the creativity of its community—and helps to inspire its work.

THE FRIDAY REPORTER

New Jersey Globe founder David Wildstein on how political journalism has changed

The editor and journalist talks about starting PoliticsNJ 20 years ago and how political journalism has changed since then.

RAGAN AWARDS

Announcing Ragan’s 2021 PR Daily Awards winners

Congratulations goes out to all of the impressive winners on this list.

DAILY SCOOP

Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias

Also: The largest marijuana brownie grabs headlines, AT&T and Verizon respond to 5G restrictions from the FAA, and more.

THE WORKPLACE

Why making virtual events fun is such a drag

As patience is wearing thin for the umpteenth Zoom meeting, here’s one PR pro’s idea of how to give virtual gatherings a makeover.

WINNING CAMPAIGNS

The Weather Channel’s awareness campaign to combat water scarcity earns more than 500 million impressions

It posted educational branded content and social media posts during its campaign. The results have earned top prize in the Brand Journalism category of PR Daily’s 2020 Content Marketing Awards.

THE CONSULTANT IS IN

OneUnited Bank joins France in honoring Josephine Baker

Learn how the Black-owned financial institution is using art, technology and partnerships to push for social change.