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Twitter CEO Jack Dorsey Asks Users How to Improve the Company in 2017 AirBnb's CEO sent a similar tweet last week By Marty Swant Jack Dorsey (aka @Jack) seems to have been inspired by how another major tech exec used his platform to solicit customer feedback.
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How Polaroid Is Utilizing Affordable Social Creators to Boost Sales Has seen a 180% lift By Christopher Heine Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad agency of record in years. Yet, tech is ...
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Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3 2016's total dollars should easily surpass last year's By Christopher Heine Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday.
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The Most Engaging Brand Content of 2016, Month by Month 29 social marketing moves that really worked By Erik Wander In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and ...
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The 50 Most Read Technology Stories on Adweek.com in 2016 Our top posts about digital ads, products and platforms As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Technology channel.
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More Customer Service Brands Are Getting Creative With Twitter's New Curated Profiles Starbucks, Airbnb try 'featured tweets' By Lauren Johnson Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands.
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Here's a Timeline Showing Instagram and Snapchat's 2016 War Over the Best Features 10 product rollouts this year By Lauren Johnson In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other with new features.
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