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Twitter’s New COO Talks User Growth, the NFL and the Company’s NewFronts Debut Plus, how the military and Wall Street helped prepare Anthony Noto for a job in tech By Marty Swant Adweek: How have your past roles in advertising, finance and the military shaped your approach to Twitter? Anthony Noto: I think Twitter is the culmination of a series of experiences that have built the foundation of what's required to be an executive at Twitter. I was in the military as a communications officer, where I...
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LinkedIn Says It Now Has 500 Million Users It's also integrating with Microsoft's sales tools By Marty Swant More than 500 million people are now connected on LinkedIn's professional network. Today, the platform announced that half a billion people are now on the professional networking site--providing the latest set of numbers since it was acquired by Microsoft last year for $26.2 billion. The news comes as Microsoft debuts its updated sales software, which...
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What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success There’s still a lot to figure out in terms of performance By Marty Swant Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands like Subway, Aeromexico and Food Network coming onboard.) However, while bots might seem like just...
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Developers See Endless Possibilities and Pitfalls With Social VR After Testing Facebook Spaces Will it drive people together or apart? By Marty Swant While Facebook's VR world might seem at first glance as gimmicky and depressing (which it likely is if you have too much fun and ditch all your real friends), F8 attendees who stood in long lines to try Spaces said they were impressed with the product. At its annual F8 developers conference this week in...
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Germany’s Dmexco Wants to Be a Go-to Tech Conference for U.S. Marketers Adds 15 percent more space for exhibitors By Lauren Johnson Can Cologne, Germany become the next hot spot for technology conferences? Dmexco has been on marketers' radar for a few years now, and this year, organizers are hoping it will become one of their go-to conferences alongside South by Southwest and CES. Execs including Snap chief strategy officer Imran Khan, Facebook's Carolyn Everson and Tom...
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With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic While moving away from real-time bidding By Christopher Heine Bots, fraud and particularly brand safety--given YouTube's recent controversies--are among the reasons "programmatic advertising" has become a dirty term in some marketers' minds. Yet, there appears to be an acceleration toward direct programmatic (or "premium" in the parlance of some industry players) that shows the marketplace may be adapting with more urgency than in the...
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Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind Could a 'brain mouse' be coming? By Marty Swant Think Facebook's plans for virtual and augmented reality push the boundaries of how we interact? The social network is now working on technology that lets you type with your mind. The company revealed it's working on a "brain-to-computer interface" that will let humans potentially type five times faster with their mind than they currently can...
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