Problems displaying this newsletter? View online.
Database Weekly
The Complete Weekly Roundup of SQL Server News by SQLServerCentral.com
Hand-picked content to sharpen your professional edge
Editorial
 

Two Events, Two Worlds: A Week in the Life of a Technologist

Last week, I had the chance to speak at two very different events, and the contrast between them really stuck with me.

The first was all a traditional vendor conference-  enterprise-level, built around a well-established product with over 40 years of vendor-driven development. Think polished sponsor tables, polished shoes, and more than a few suits in the crowd. The second was a grassroots community event born from open-source tools and innovation driven almost entirely by the user base. Casual dress code, casual vibe, and deeper command line engagement vs. services and low-code solutions.

Both events charged about the same for admission, but that’s where most of the similarities ended.

You could see the difference the moment you walked into the keynote sessions, (which full admission – I was one of the keynotes and I feel my topic wouldn’t have gone over well at the grassroots event).  At the enterprise event, attendees wore jackets and skirts, chatting politely over breakfast while exchanging business cards and LinkedIn profiles. The community event? Hoodies, jeans, t-shirts, and the occasional sticker-covered laptop. Networking happened over WhatsApp and Bluesky, not business cards.

The Shift

At the first event, I didn’t attend any sessions beyond my own. Most of the content focused on services and marketing focused products and features—great if you’re an executive, but not much for someone craving deep technical knowledge. The community event, on the other hand, packed in five highly technical sessions in one day (not counting the one I gave). Each session felt like a mini hackathon—practical, inspiring, and immediately useful.  Although my keynote was considered riveting for the event and well-received by the students who had attended, I hope the subsequent day keynotes balanced out from my “rebellious” view of AI to promote vendor products.

And that’s the difference. The enterprise event was clearly built for the people who sign the checks. Nothing wrong with that—sales teams love these environments, and I get it. If you're not pitching to the person with the budget authority, you're not making a sale. But for me, the community event was where I wanted to be. I learned something new. I left inspired. I regretted not attending the whole second event.

It's All About the Level

Here’s the thing: many organizations are leaning harder than ever into attracting that C-level audience. It makes sense. Demos get polished, messaging gets fine-tuned, and events become showcases more than learning spaces. But for those of us on the ground, actually doing the work, what we crave is connection—peer collaboration, shared insights, real technical depth.

I get bored easily – I’ve never shied away from my AuDHD self, recognizing the capabilities, as well as the shortcomings the mindset brings. Most enterprise events only hold my attention because of the people I meet, not the content. What keeps me coming back are the conversations, the hallway chats where we dig into what’s actually working, what’s not, and how we’re solving real-world problems.

When everything becomes about the sell, and I’ve been told many a time that WE’RE ALL IN SALES, we lose a big piece of what makes tech so exciting. That’s why community events, local meetups, and grassroots conferences matter so much. They're often the only spaces where deeply technical folks get to truly engage, especially since we’re usually last in line for training budgets and time off.

We're a Challenge

The truth is, most vendors don’t want us kicking the tires too hard. It’s safer to impress a VP with a shiny demo than to let a technologist dig in and ask the tough questions. But that’s what we do. We tinker. We test. We explore. That’s how we gain the confidence that a tool or service will actually make our jobs easier.  I’ve never been one to be able to stand behind a feature or product I didn’t truly find value in or value.

And that’s what I love about grassroots events—they still make space for that kind of curiosity. They remind me why I got into tech in the first place.  I will always be part of both types of events, but I have to recognize my excitement, my renewed energy and investment when attending a deep technical conference.

Have a great week,

DBAKevlar out.

dbakevlar

Join the debate, and respond to the editorial on the forums

 
The Weekly News
All the headlines and interesting SQL Server information that we've collected over the past week, and sometimes even a few repeats if we think they fit.
Vendors/3rd Party Products

Supporting Monolithic Database Deployment with Flyway

This article explains how a Flyway migration-first approach, backed by consistent versioning and testing, helps teams bring structure and repeatability to even the most complex release processes. Coupled with techniques such as branch-based development, Flyway can help turn large, fragile deployments into smaller, more frequent, and more reliable operations.

Change Reports are now available for State-based Deployments in Flyway

Change Reports show how many objects are added, modified, and deleted at a glance by comparing the desired state of the objects to a target database. You can also drill into each object and see the exact changes in a side-by-side difference view.

AI/Machine Learning/Cognitive Services

DGIQ + AIGov Conference: Takeaways and Trending Topics in AI Governance

From Dataversity

In this series of blog posts, I aim to share some...

Cyberattacks by AI agents are coming

From Technology Review Feed - Tech Review Top Stories

Agents are the talk of the AI industry...

Windows 11’s Copilot Vision wants to help you learn to use complicated apps

From Ars Technica

Copilot beta update is rolling out to Windows...

Administration of SQL Server

Why Does My Trigger Have Multiple Plans In SQL Server?

From Erik Darling Data

Why Does My Trigger Have Multiple Plans In SQL Server...

SQL Server Diagnostic Information Queries for April 2025

From Glenn Berry

Introduction These are my SQL Server Diagnostic In...

SQL Server 2022 Cumulative Update 18

From Glenn Berry

On March 13, 2025, Microsoft released SQL Server 2022 Cumulative Update 18...

Limiting Results with TEXTSIZE in SQL Server: #SQLNewBlogger

From SQLServerCentral Blogs

There is a SET command in SQL Server that changes ...

Free Webcast: Avoiding Deadlocks by Query Tuning

From Brent Ozar Unlimited

Deadlocks used to scare me. I’d get the alert...

The Weird World Of SQL Server API Cursors #tsql2sday

From Erik Darling Data

The Weird World Of SQL Server API Cursors #tsql2sd...

Finding Tables Matching a Pattern via dbatools

From Curated SQL

Jess Pomfret looks for old tables: There are many reasons why you might end up with tables named something_old in your database. Perhaps this is part of…

SQL Server Books I Recommend

From Erik Darling Data

SQL Server Books I Recommend Head on over to the books page! Going Further If this is the kind of SQL Server stuff you love learning about, you’ll love...

Why Your SQL Server Backups Aren’t Enough

From SQLServerCentral Blogs

SQL Server backups are database insurance – you don’t really appreciate them until disaster strikes. But here’s the kicker: having backups doesn’t mean your data is safe. If you’re...

Azure Databricks, Spark and Snowflake

Loading Data from Pandas into Snowflake

From Curated SQL

Anil Kumar Moka loads some data: Loading data into...

Common Data Model Connector for Synapse Spark 3.4

From Curated SQL

Richard Swinbank deals with a totally-not-deprecated...

Community Interests

The Book of Redgate–Being Reasonable

From SQLServerCentral Blogs

As a part of the Book of Redgate, we have a series...

T-SQL Tuesday 185 - Produce a Video!

From FLX SQL

T-SQL Tuesday is a monthly blog party hosted by ...

DMO/SMO/Powershell

Mastering Error Handling in PowerShell: Try, Catch, and Finally

From Sid 500 PoSh

Error handling is a critical aspect of writing Powershell error handling...

Database Design, Theory and Development

Scales & Measurements

If you’re going to work with databases, you probably ought to know something about data. In particular, we don’t put data directly into a database; we have to encode it and represent it in a format which a machine can handle.

Introduction to GitHub Actions Part 1: Getting Started

GitHub Actions is a powerful CI/CD platform that can be used to automate code integration and deployment. This article series will teach you what you need to know to take advantage of GitHub Actions, especially for deploying database code.

DevOps and Continuous Delivery (CI/CD)

Integrate Git Repositories via SSH

From AllAnalytics

I’ve worked on many different types of systems...

MDX/DAX

Filtering weekdays in DAX

From SQLBI

When using time intelligence functions, the automation...

Microsoft Fabric ( Azure Synapse Analytics, OneLake, ADLS, Data Science)

What’s New with OneLake Shortcuts

From Curated SQL

Miquella de Boer gives us an update: Microsoft Fabric...

Azure Data Factory Pipeline Debugging Fails with BadRequest

From SQLServerCentral Blogs

I recently had a new pipeline fail. It was actually...

Fabric Data Agents: Unlocking The Full Power Of DAX For Data Analysis

From Chris Webb's BI Blog

Now that Fabric Data Agents...

CI/CD Announcements during FabCon

From Curated SQL

Kevin Chant keeps us up to date: Microsoft Fabric ...

Oracle/PostgreSQL/MySQL/other RDBMS

Finding Oracle Blogs

From Curated SQL

Brendan Tierney theoretically makes my life easier...

Working with MongoDB Shell

From Simple Talk

Throughout this series, I’ve provided a number of examples of how to run commands in MongoDB Shell (mongosh). However, the examples were limited to the version of mongosh...

Performance Tuning SQL Server

All Eyes on the Wrong Problem: How Mitigations Distract from Real Performance Pain

From Kendra Little's Blog

The biggest lesson I’ve learned from helping fol...

SQL Server Performance Office Hours Episode 7

From Erik Darling Data

SQL Server Performance Office Hours Episode 7 ...

Equality, Sort, Range Indexing In SQL Server – When It Works

From Erik Darling Data

Equality, Sort, Range Indexing In SQL Server – When It Works Going Further If this is the kind of SQL Server stuff you love learning about, you’ll love my...

PostgreSQL

Radim Marek: Time to Better Know The Time in PostgreSQL

From Planet Postgres

To honor the name of the site (boringSQL)...

Umair Shahid: SELECT FOR UPDATE – Reduce Contention and Avoid Deadlocks to Improve Performance in PostgreSQL

From Planet Postgres

Relational databases are at the heart of countless...

Colin Copeland: Tips for Tracking Django Model Changes with django-pghistory

From Planet Postgres

Django and its admin interface and pghistory...

Andrew Atkinson: ️ Talking Postgres Podcast: Helping Rails developers learn Postgres with Andrew Atkinson

From Planet Postgres

Back in November, I met with Claire Giordano...

Jeremy Schneider: Waiting for Postgres 18 – Docker Containers 34% Smaller

From Planet Postgres

On February 25, 2025 Christoph Berg committed the ...

Hans-Juergen Schoenig: pgai: Importing Wikipedia into PostgreSQL

From Planet Postgres

When dealing with AI, one of the key things...

Setting the Right shared_buffer Value in PostgreSQL

From Curated SQL

Federico Campoli deals with a lot of RAM: Nowadays...

SELECT FOR UPDATE in PostgreSQL

From Curated SQL

Umair Shahid preps for an update...

Ryan Booz: Introducing pgNow: Indexing

From Planet Postgres

A few weeks ago I wrote about the introduction of pgNow, a free, cross-platform desktop application from Redgate that is designed to assist users who might lack extensive Postgres...

PowerPivot/PowerQuery/PowerBI

Fuzzy Matching in Power BI and Power Query; Match based on Similarity Threshold

From RADACAD

Have you ever wanted to match two tables together ...

 

Using TMDL in Power BI Desktop to bulk replace – Saving me hours of time

From FourMoo

It is great to see the advancements in Power BI wi...

SQL

Handling NULL with NULLIF and ISNULL

From Callihan Data

Handling NULL values can be a challenge and may le...

SQL Server Security and Auditing

Secret management using Pulumi ESC SDK and Azure Key Vault

From SQLServerCentral Blogs

This is a submission for the Pulumi Deploy and Doc...

Security News and Issues

Security Implications of Low-Code/No-Code Platforms

From IT Pro - Microsoft Windows Information, Solutions, Tools

While low-code/no-code platforms offer built-in se...

 
RSS FeedTwitter
This email has been sent to newsletter@newslettercollector.com. To be removed from this list, please click here. If you have any problems leaving the list, please contact the webmaster@sqlservercentral.com. This newsletter was sent to you because you signed up at SQLServerCentral.com. Note: This is not the SQLServerCentral.com daily newsletter list, and unsubscribing to this newsletter will not stop you receiving the SQL Server Central daily newsletters. If you want to be removed from that list, you can follow the instructions on the daily newsletter.
©2019 Redgate Software Ltd, Newnham House, Cambridge Business Park, Cambridge, CB4 0WZ, United Kingdom. All rights reserved.
webmaster@sqlservercentral.com

 

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -