Two years in, Bose's first CMO outlines his plan for the brand

It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.

May 30, 2023

Two years in, Bose's first CMO outlines his plan for the brand It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. Additional coverage: As Gen Z enters the workforce, century-old brand Xerox tailors its ad strategy to them. Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment. More in this Digiday+ Marketing Briefing. As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy. BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but content creator, chef and soon-to-be restaurateur Tue Nguyen still drives most of her business on her own. Other things to know about Join Jim Cooper, editor-in-chief at Digiday, on June 7 at 1 p.m. ET for a deep dive into how modern advertising has transformed and how creative strategy is at the center. Sponsored by MNTN. Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys. Sponsored by Peer39. Advertisers are leveraging solutions that make the most significant impact on their business KPIs this upfronts season. Sponsored by DIRECTV Advertising. Top Stories Brands in Culture Two years in, Bose's first CMO outlines his plan for the brand It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. howdy! Marketing on Platforms As America returns to the office, Xerox returns to advertising As the next generation enters the workforce, Xerox tailors its ad strategy to them. Sponsored by Best Buy Ads Video: The state of retail media in 2023 Retail media isn’t just a space for retailers; it’s one that any industry can take part in and reap many benefits from — including awareness, engagement and conversions. Advertisement howdy! Brands in Culture Marketing Briefing: As Pride approaches, marketers should be 'truly invested' as marketing backlash continues Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment. Sponsored by MNTN Brands are using CTV to drive awareness with prospecting and retargeting efforts Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. howdy! Agency Culture Why Airbnb's global head of marketing says in-housing agency critique is a fallacy As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy. Advertisement Sponsored by PubMatic WTF is responsible media? Download this new guide to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes. howdy! The Creator Economy How chef influencer Tue Nguyen works with the BuzzFeed Creator Network BuzzFeed’s Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own. howdy! Gaming & Esports Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023 The gaming industry’s ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. All Latest Stories

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