Also: Publishers take their ad dollars from Twitter and run Since Apple’s privacy changes went into effect, ad-tech has yet seen a doomsday scenario yet despite ongoing challenges.
| Since Apple's privacy changes went into effect, ad-tech has not yet seen a doomsday scenario despite ongoing challenges. Additional coverage: Publishers are following in the footsteps of advertisers who have pulled money out of Twitter since Elon Musk took the helm. Digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically. As part of its Future of TV week, which wraps today, Digiday, in partnership with sponsor DirecTV, hosted a CTV leaders dinner. Read what we overheard during the deep and wide ranging conversation with over a dozen agency and platform executives. Stagwell CEO Mark Penn believes every company today is a digital marketing company, and his aim is to elevate technology with an agency-driven approach into areas like artificial intelligence and augmented reality. He talked with Digiday about this and more. Amazon Ads claims machine learning is driving double-digit increases in KPIs. Our most-read story this week: How creator Alyssa McKay made $1M from Snapchat mid-roll ads. Digiday presents Future of TV Week Today's episode of the Future of TV wraps up the week with a discussion on how the new measurement landscape is shaping up with execs from GroupM, Omnicom Media Group and Magna. You can watch it here on demand and catch up on anything else you might've missed from this week's series of events and special coverage below. "Everybody just buys what Nielsen says from a linear perspective, but you want to be able to have a single source where you can actually trust that the data they're delivering is going to be accurate." Find out what else was overheard during this week's Future of TV Town Hall. Digiday's special research report took a close look at ad-supported streaming services. The first part provides an overview of the various platforms' offerings, including pricing and plans, ad software and ad innovations, as well as where brands and agencies spent 2022 budgets. Digiday+ members can access the report here. The second installment of the report went deep on the different advertising features of each platform, including targeting, tech and beyond and is available exclusively to Digiday+ members here. The first four episodes of our daily series The Future of TV explored social video, streaming, the state of the industry and programmatic buying. If you're not already a Digiday+ member, today's the last chance to save 50% on your first three months of membership. Join with this special limited-time offer. Other things to know about To future-proof content recommendation models, publishers are working to ensure they can move beyond third-party cookies and optimize their feeds with contextual and first-party data. Produced in partnership with Marketecture. Brands are taking an increasingly conscious approach to advertising, engaging audiences authentically to reduce media wastage. Sponsored by Channel Factory. In an omnichannel market, brands are shifting budgets to include digital channels such as CTV, search and digital video. Sponsored by DISH Media. | | |
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howdy! | Sponsored by impact.com | | The state of commerce content | | As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. | | |
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