Now, as the dust settles, concerns about advertising on the platform remain unresolved.
| As the dust settles exactly two years since Elon Musk bought then-Twitter, concerns about advertising on the platform remain unresolved. Additional coverage: Minute Media, which acquired The Player’s Tribune in 2019, is now planning out its next 10 years, with expansions into print publishing and licensing deals on the table. What was done manually by agencies to detect creator program risks is now being scaled by AI safety tools. And vetting for misinformation, political misalignment and risky content are among what's being examined. More in this Digiday+ Media Buying Briefing. TikTok Shop has reignited marketers' interest in social commerce, but is it enough to sustain interest? After implementing SynthID text in Google Gemini earlier this year, the tech giant is expanding access to help improve transparency for other large language models. Beauty giant Ulta Beauty is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads from the likes of Hulu and PayPal. We want to know your thoughts on DSPs. Take our survey. Other things to know about Join us virtually on November 19 for the Digiday Gaming Advertising Forum where we’ll bring together brand, agency and media leaders for an engaging discussion on the past, present and future of the gaming industry and its vast potential. RSVP now for this no-cost event. When publishers fail to activate data properly, they leave money on the table and hand it to competitors. Sponsored by Piano. Current measurement strategies rely on proxy metrics which don’t provide indications of true business outcomes such as incremental sales. Advertisers need a new approach for new media habits. Sponsored by Blis. | | |
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