Uber's latest lawsuit calls out agencies, advertisers and ad tech

The ride-booking company alleges that 100 vendors engaged in fraudulent ad activity

'If we don't do something, there will be no advertising industry on a dead planet'

One of several new initiatives aimed at gaining market share

Only 31% are confident in the platforms' ability to do so, according to Pew Research Center

And other mergers and acquisitions rumors out of Cannes

It's the third ad-tech acquisition in a month

The company partnered with the Center for Talent Innovation to study the issue

Sweden and Canada snap up Grand Prix prizes

It's one of several such initiatives unveiled at Cannes

Big networks can easily shell out $1M-plus for Cannes alone