Code Conference

Hi,

Everyone can agree that Uber needs an image turnaround, but can its new Chief Brand Officer Bozoma “Boz” Saint John give it the brand revamp it needs? If there’s one thing Saint John knows, it’s how to make something cool.

That’s what she did as head of global consumer marketing at Apple Music, where she was the breakout star of the 2016 Apple Worldwide Developers Conference. Prior to Apple, she worked at PepsiCo, where she was behind a deal that brought us Beyonce’s 2013 Super Bowl halftime show.

Now, she’s taking on her biggest challenge yet at Uber — a company with more than a few internal and image problems. Saint John is clear-eyed: “I know what I’m walking into,” she told Recode. She’ll be tasked with changing the perception of the beleaguered brand.

At Code Commerce, we’ll ask Saint John the hard questions about how — in the era of #DeleteUber and what feels like never-ending scandals — she plans to make people love Uber again.

Saint John is joining a powerful and diverse commerce lineup that already includes:

Williams-Sonoma CEO Laura Alber
Forerunner Ventures star retail investor Kirsten Green
Founders of Glossier, Bonobos, Dia&Co and Warby Parker
Founders of Blue Apron and Sweetgreen
NBA Commissioner Adam Silver and Fanatics Executive Chairman Michael Rubin
Pinterest President Tim Kendall
Heads of BuzzFeed Product Labs and The New York Times’ The Wirecutter

And more to come.

See you this September!

The Recode Events Team

More about our speaker:

Bozoma Saint John, Chief Brand Officer, Uber
Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trailblazing marketing and advertising executive. Most recently, Saint John was the head of global consumer marketing for Apple Music and iTunes. In the role, she spearheaded campaigns geared toward growing consumer brand recognition, loyalty and equity around the world. Before Apple, Saint John held leadership positions at the Music and Entertainment Marketing Group at Pepsi-Cola North America and at women’s fashion brand Ashley Stewart.