To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage.
| Russia’s war on Ukraine is forcing advertisers to think long and hard about where is and isn’t acceptable for their ads to run. As a result, news publishers are not seeing ad revenues grow despite upticks in traffic. Read more below. To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage. Esports is creating a place for non-male gamers. Brands are taking notice. This week's Digiday+ Future of TV Briefing looks at a few of the top questions on the minds of both buyers and sellers as this year’s annual buying cycle commences. From our sister site, WorkLife: WTF is jobfishing (and how to avoid it). Other things to know about Join us at the Digiday Media Buying Summit in Palm Springs, Calif., from April 5-7 where we will bring together media buying execs to discuss targeting, measurement, data challenges, the metaverse and everything in-between. Armed with audience and performance data, marketers are able to regularly update CTV ads to better connect with audiences using creative refresh. Sponsored by MNTN. Traditional brand building channels are no longer enough, brands need to include digital platforms in their media mix for short- and long-term business growth. Sponsored by Meta. | | |
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