If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement.
UM expands commerce media practice for clients Johnson & Johnson, EJ Gallo Winery, others with newly expanded unit If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. Additional coverage: To make sure we'd have a good sense of what marketers have on tap in the new year, Digiday spoke with CMOs about the big topics they expect to focus on in 2023. While this year has been a rollercoaster, the IAB Europe's chief economist doesn’t expect the next one to be any less bumpy. This week's Digiday+ Future of TV Briefing looks at the potential implications of pod bidding for streaming advertising -- whenever streaming ad buyers and sellers start to support it. iHeartMedia is reducing its office square footage to improve collaboration among its hybrid workforce and to reduce operating costs. Other things to know about In addition to expanding its product offerings, Comscore has improved upon its collection of data — changing from a panel-based to a hybrid model to capture more robust and granular data. Produced in partnership with Marketecture. Download this report to learn how brands are utilizing affiliate and partner marketing in 2022 and the ways they plan to engage with the channel in 2023. Sponsored by Awin. Industry benchmarks no longer reflect advertisers evolving environments, leading marketing teams to seek out new approaches for keeping a pulse on campaign performance. Sponsored by DISQO. | | |
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