Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands including Spotify and Coca Cola.
We recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture.
The Festival of Marketing presents ‘Transform’, a hybrid event with both in-person and virtual components, taking place across two content-packed days from the 24th – 25th March.
It doesn’t matter what industry you’re in; ecommerce companies have great reasons to optimise their mobile app experience. For one, shoppers have flocked to mobile channels in recent years – mcommerce has grown steadily and is projected to make up almost three quarters of all retail ecommerce sales in 2021.
Tuesday 15th February 2022 | 4:00pm GMT | 11:00am EST
In this webinar we will explore how each department within an organization fits together to create a perfect, customer-centric whole, and why the information that support teams gather can improve the entire organization.
Thursday 17th February 2022 | 3:00pm GMT | 10:00am EST
Using SEO insights can improve your web performance, but does this actually lead to an increase in revenue? Tom Wells, VP Strategy at Searchmetrics, answers this question with real-world examples from leading e-commerce companies. This talk shows that the business case for SEO is stronger than ever.
Marketing and marketers can make a huge difference to the success of their business, category and in the wider world. But there are many things that are holding them back. Over two days, we will offer insight and inspiration to help you transform your brand and career.
This report is a quick guide to customer lifetime value (CLV), defining its meaning and laying out the business benefits of tracking it. It covers different approaches to measurement and the importance of customer loyalty in the context of CLV.
Leadership is changing in a digital world where rapid change continues to create both challenges and opportunities for businesses and leaders alike. This quick guide contains useful insight and practical models to help leaders understand and navigate this changing environment.
