UNC responds to DE&I critique; Social media tips; Comms pros value ethics; Making employees ambassadors; and more

DAILY SCOOP

UNC responds to tenure controversy, a third of business travelers to stay home for 2021, and Gates Foundation details leadership plans

Also: Adidas creates ‘swimmable’ billboard, YouTube tests comment moderation features, and Amtrak introduces sustainable trains.

SOCIAL MEDIA

10 ways to freshen up your social media presence

Follow this guidance to bolster your personal SEO, elevate your LinkedIn profile, and get more juice out of digital platforms.

RAGAN TRAINING TAKEAWAYS

3 tips to turn employees into (video) ambassadors

A powerful employer brand starts on the inside. A global employer branding manager at Continental shows how to use video to celebrate your workforce.

RESEARCH SNAPSHOT

Report: 62% of comms pros faced an ethical challenge in the past year

As the media landscape transforms and rampant misinformation frays social norms, communicators must adhere to a rigorous code of ethics. Here’s what you need to know.

DAILY SCOOP

ESPN takes action amid DE&I scandal, Microsoft and Amazon respond to cancelled federal contract, and growing cybersecurity threat lands on comms pros

Also: Airheads candy jumps into chicken sandwich war, TikTok introduces longer videos, and FTC bans employees from public appearances.

DIVERSITY AND INCLUSION

How and why PR pros should consider their responsibility to tell LGBTQ stories

Trans activist Stephanie Battaligno challenges communicators to mirror the courage of young activists in demanding equality and justice for all.

WRITING & EDITING

10 editing tips to refine everything from clean copy to sloppy scribbles

An infographic from GrammarCheck offers a blueprint for making your writing concise, clear and captivating.

PR INDUSTRY

4 tech skills communicators should have

Expand all online spheres of your organization by understanding savvy web and communication advancements.

DAILY SCOOP

Pinterest bans weight loss ads, podcast listenership rises, and comms takeaways from the biggest cyberattack in history

Also: Travelocity turns children’s sketches into fantasy vacations, Airbnb reports numbers of blocked party rentals, and Mark Zuckerberg makes waves.

SOCIAL MEDIA

Lagunitas throws a bone to the four-legged heroes of COVID lockdowns

Following its long history of dog-friendly service, the brewer is bringing its love of man’s best friend to the internet for a summer contest and giveaway.

PR INDUSTRY

How communicators can maximize crowdfunding efforts

New research reveals messaging tactics that spark generosity and keep donations freely flowing.

LESSONS IN LEADERSHIP

3 essential elements of leadership for the ‘next normal’

A vice president of communications for Randstad USA makes the case for what lessons leaders should take from a turbulent 2020.

PR INDUSTRY

21 tips for declaring your independence in PR

As July 4th approaches, some PR pros are considering what independence really means—and are considering striking out on their own. Here are some tips for the aspirational solo pro.

CORPORATE SOCIAL RESPONSIBILITY

4 helpful tips for making the case for your ESG program

When it falls to the comms team to show the effectiveness of your ESG work, here’s how you can be ready to step up and prove your value.