Understand consumers: The link between neuroscience and marketing strategy How do you truly understand consumers when behaviors and habits continue to shift under our current climate? LRW's Lauren Murphy suggests looking to neuroscience for the answer.How do you truly understand consumers when behaviors and habits continue to shift under our current climate? LRW's Lauren Murphy suggests looking to neuroscience for the answer.
ClickZ Daily: October 14, 2020 |
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Analytics Lauren Murphy When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habits continue to shift under our current climate? |
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AI & Automation Sergio Bruccoleri It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read more |
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| Digital Leaders Kamaljeet Kalsi Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and more. Read more |
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| Digital Advertising Alex Zakrevsky The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (CTV), remains relatively stable among all the paused and canceled campaigns. Allroll's CEO Alex Zakrevsky, sheds light on the recent CTV/OTT landscape, why to consider Roku, and what to expect. Read more |
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| Digital Marketing Lisa Pearson Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read more |
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| IBM Watson Advertising builds trust with consumers, marketers, & publishers through a suite of trusted AI solutions that augment thinking at scale. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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