Understanding AV vs. Next-Gen AV: Key Differences, Sales Strategies, and Client Benefits

By downloading this ebook, you'll gain a clear understanding of the key differences between traditional Antivirus (AV) and Next-Gen AV solutions. It explains how each approach works to detect and prevent malware, with Next-Gen AV offering more advanced protection against complex threats.
This resource also provides tailored strategies for implementing a cost-effective yet robust security stack that meets the unique needs of SMBs. You'll learn how to navigate budget constraints, regulatory demands, and common sales objections while helping your clients reduce their risk to acceptable levels.
Finally, the ebook highlights potential gaps in protection and suggests complementary tools, such as Firewalls and DNS Security, to provide a more robust security stack. It’s a must-read for businesses looking to enhance their cybersecurity approach.