Understanding COVID-19’s effect on media and marketing Tata Consultancy Services' Sabyasachi Mitra highlights the effects of the COVID-19 pandemic on media and marketing.
ClickZ Daily: May 1, 2020 |
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| Happy Friday! Today we have Sabyasachi Mitra, Global Head – Operating Model Transformation- Communication, Media & Information Services at Tata Consultancy Services, highlighting the effects of the COVID-19 pandemic on media and marketing. “With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers need to shift the way that they create, distribute and measure their efforts as well,” says Sabyasachi. Also, David Greenberg, SVP of Marketing at Act-On, shows how martech enterprise companies are leaving mid-market companies behind. He writes: Because scaling and growth are always goals of these mid-market players, marketing automation is a must. Finding the right marketing automation platform that understands the importance of scaling, agility, personalization and technology openness can be the key to success. 2020 Benchmark Survey We’re tracking six core marketing trends over the next few months to help you benchmark your response to Covid-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Sabyasachi Mitra With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers need to shift the way that they create, distribute and measure their efforts as well. |
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Digital Marketing David Greenberg David Greenberg, SVP of Marketing at Act-On, highlights how martech enterprise companies are leaving mid-market companies behind. Read more |
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| Digital Marketing Ric Militi InnoVision Marketing Group's CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing environment and how to market during each of these phases. Read more |
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| Digital Marketing Daryl McNutt Consolidation and diversity will coexist as marketing technology solutions mature. Read more |
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| Data-Driven Marketing Peter Maier Peter Maier, Co-President at SAP Industries, on why companies must connect X-data (experience data, such as belief, emotion, and sentiment) and O-data (operational data, such as the hard stats pushed out by HR, sales, and finance teams) to close the customer experience gap, especially at a time of crisis. Read more |
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| Digital Marketing Latane Conant If MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should be monitoring to help marketing and sales speak the same language and how AI helps you do it better. Read more |
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