| Dust off your suitcases, event marketing is back! It’s different, too. Shama Hyder explains how three companies are reinventing events with social, local and mobile strategies. (Warning, new acronym alert: SoLoMo has joined the chat.) Speaking of acronyms, do you know how to get the most out of RMNs? Unilever does and we have the details of how they did it for a Ben & Jerry’s campaign. It’s a sweet story. And, now something without acronyms: Would you take a few minutes to share with the community the state and near-term future of your marketing stack in our 2025 State of Your Stack Survey? Thank you, in advance. Constantine von Hoffman
Managing Editor | 