DAILY SCOOP

Uniqlo won’t leave Russia, top research for PR pros and tech companies address anxiety over return to the office

Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.

PR INDUSTRY

How to evade women’s ‘B.S. meter’ to deliver authentic messages

The former editor of Woman’s Day magazine shares ideas on reaching women with a message that speaks to shared values.

THE WORKPLACE

4 tips for demonstrating DE&I progress with data

Two DE&I practitioners share metrics around recruitment, participation and more.

TELL ME ABOUT IT

Is PR up to the task on ESG?

Mark Weiner and Tina McCorkindale ask tough questions about messages on climate and social good from companies big and small.

DAILY SCOOP

Clubhouse nixes SXSW appearance, sports fans split on teams’ ties to Russia and Rivian CEO’s apology letter walks back unexpected price increases

Also: Hotels.com found out just how many of you want to soak in the tub on vacation and more.

MARKETING

How to fix your Gen Z marketing problem

Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.

THE FRIDAY REPORTER

Valerie Insinna shares about covering the Pentagon and Air Force for Breaking Defense

Insinna offers insight into her work in Washington, D.C. as well as being a YouTube content creator.

WINNING CAMPAIGNS

Casey House redoes ‘Friends’ and ‘The Office’ to fight the stigma of HIV, increase empathy

A survey showed that seeing their favorite TV characters cope with a diagnosis would make people more empathetic, so it recreated these iconic shows. That won Casey House the top award in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

RAGAN AWARDS

Announcing Ragan's 2021 Workplace Wellness Awards finalists

Congratulations to this impressive group.

DAILY SCOOP

Twitter users slam NYT over non-apology, promoted posts on social media appear less ‘authentic’ and Google pushes a return to the office

Also: Elon Musk tweets an invitation for union organizers to hold vote at Tesla, and more.

PR INDUSTRY

What TV and movies keep getting wrong about PR

Whether you turn to ‘Flack’, ‘Sex and the City’ or ‘Succession’—TV rarely captures the real work of the PR profession.

SOCIAL MEDIA

Report: Top 10 social media design trends for the year ahead

From funky fonts to bold colors, Later says fresh graphic design is all about flashy statements.

WELLNESS

Workers say they want voluntary benefits—but often fail to take advantage

A new survey finds nearly three-quarters of employees want to work for organizations that offer benefits covering critical illness, hospital indemnity and more—but less than half of those with the option enroll.

SPEECHWRITING

Video: Analyzing the speechcraft from the 2022 State of the Union

President Biden addressed the nation amid the outbreak of war in eastern Europe, and as the U.S. attempts to turn the page after two years of pandemic.