DAILY SCOOP

United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave

Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.

OP-ED

PR missteps accelerated the downfall of Elizabeth Holmes

The disgraced Silicon Valley leader offers clear lessons for PR pros.

THE WORKPLACE

4 must-have components of a successful remote onboarding program

A roadmap to enhancing organizational culture, no matter where people work.

CASE STUDIES

Peloton’s year of bad headlines didn’t faze its consumers

From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.

INTERNAL COMMUNICATIONS

How to overhaul your internal comms strategy in 7 steps

Workshop’s free guide will help you evaluate and change your messaging for a fresh start in 2022.

PR INDUSTRY

Marketing and comms pros need to get “Into Tech”

The technology sector aims to attract talent to fill crucial roles.

SOCIAL MEDIA

Pinterest, others show support for paid family leave on social media

TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.

DAILY SCOOP

British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal

Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.

THE FRIDAY REPORTER

Reporters reflect on their experience covering the Jan. 6 insurrection

Lisa Camooso Miller of ‘The Friday Reporter’ podcast looks into how the fourth estate is reflecting on a traumatic anniversary—and what it means for their PR partners.

THE WORKPLACE

How to keep your remote workers happy in 2022

To avoid losing essential employees, make sure your company is offering sought-after benefits and perks—and a culture that nurtures long-term retention.

MEASUREMENT

3 metrics you need to prove PR’s ROI in 2022

Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.

DAILY SCOOP

Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes

Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.

THE CONSULTANT IS IN

Why PR people don’t like talking to reporters

‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know.

MARKETING

Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022

The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.