Your special gift for programs that connect
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| KQED connects Northern California | John,
It has been a challenging, unpredictable and unsettling year. We are more divided and polarized as a country, but as we look to a New Year, we are hopeful that we can all come together—despite our differences—for the common good. Which is why KQED is turning to you today: to ask your help in supporting programs that matter to us all.
I’ve been thinking a lot recently about democracy, society and the role KQED plays in building community. Margaret Renkl recently wrote a beautiful op-ed in honor of the 50th anniversary of PBS. The whole piece is worth your time, but the final paragraph is what stuck with me: | | In a time when so many other forces are pulling us apart, this understanding of what it means to be American, of what it means to be human, underlies virtually every program on PBS: children’s shows, documentaries, news reports, even an updated version of “Firing Line.” By aiming to unite, not to divide, public television might be what saves us yet. | | – Margaret Renkl, “Happy Birthday, PBS. Please Save Us.” The New York Times, 27 September 2020 | KQED members are the reason KQED can offer programs that foster understanding, build empathy and cultivate respect for one another. Sometimes, that connection is listening to Morning Edition with your partner while sipping coffee or texting with a friend about the latest twist on your favorite MASTERPIECE show. But deeper than that, public media brings us together by drawing on our shared humanity, values and experiences in a way that moves us intellectually and emotionally.
It is a great privilege to serve and connect the diverse communities throughout Northern California. If you believe in media that unites, I hope you’ll join as a member this holiday season. |
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| | | Warmly, | | | Michael J. Isip
President & CEO, KQED |
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