Podcasting has transformed from a casual hobby into a mainstream marketing tool, and now brands are tapping into its potential to build deeper, more authentic connections with their audiences. Fatima Zaidi, founder and CEO of Quill Podcasting, shares her insights on the growing influence of podcasts, including how businesses can benefit from their ability to engage listeners without the hard sell.
Plus, discover The Moment, a podcast in partnership with Canadian Business that highlights defining moments for some of the nation's leading entrepreneurs.
