Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty.
Insights from Linda Yaccarino's Interview on X's (formerly Twitter) direction under Elon Musk Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty. Additional coverage: It would appear that investors' enthusiasm for the CTV narrative that has served TTD, Magnite and PubMatic so well for the last 18 months is starting to plateau. As AR/VR becomes more accessible, advertisers experiment with so-called faux out of home ads, blurring lines between physical and digital reality. Riot’s involvement in collegiate esports, which includes its partnership with GGTech as well as the Riot Scholastic Association of America, signals how the company is playing the long game with its competitive gaming products. As the AI boom continues, agencies are pitching digital twinning. But what is it? Its uses are actually a bit varied. What happens if a celebrity's product that has been promoted authentically for a while ends up being swept up in the TikTok de-influencing trend? Read this Confessions for more. Our most-read story this week: Ad tech vendors remain cautious about Google’s vision. Other things to know about While business-to-business and business-to-consumer advertising methods are different for a reason, there are aspects of B2C that B2B marketers can — and should — leverage, such as spotlighting promises rather than features alone. Produced in partnership with Marketecture. As publishers look to monetize their audiences and build deeper relationships with brands, they are changing their approaches to open marketplaces and direct-sold deals. Publishers: Take this survey and tell us how you’re creating engagement and positive ad outcomes for a $5 gift card. Sponsored by Permutive. The Atlanta Hawks leveraged automated media buying technology to deliver sequential CTV ads with timely, game-specific CTAs. Sponsored by MNTN. | | |
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