| | Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints | Date: | Wednesday, May 3, 2017 | Time: | 2:00 p.m. - 2:45 p.m. (EDT) |
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| We just wrapped up MarketingSherpa Summit 2017 — marketers came together from across the world to discuss and discover what’s really working in digital marketing from real-world case studies.
In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 counties. Attend this webinar for ideas on how you can improve your own marketing campaigns.
In this webinar, you’ll learn: - The five forces of change affecting marketing and advertising
- Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
- How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
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