| | Customer-First Marketing: How the Global Leadership Summit created an optimization and testing culture that grew Summit attendance to 400,000 | Date: | Wednesday, October 4, 2017 | Time: | 2:00 PM - 3:00 PM EDT |
|
| |
|
| In this webinar, Daniel Burstein, Senior Director, Content, MECLABS Institute and MarketingSherpa, will discuss how to create a customer-first optimization and testing culture while improving experimentation results across a variety of channels with marketing leader John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how: The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world. The Global Leadership Summit increased event registrations through PPC by 300% |
| | |
|
