Upcoming Webinars From MediaPost Advertisers

The Cookie Countdown

TIME: APRIL 29TH - 12PM EST

The Cookie Countdown has begun. In the first of our series, we will take a look at Advertisers: what is moving them and where are they going. Media buyers have embarked on the path to rebuild trust with consumers while maintaining the ability to message audiences effectively. Join us as we talk frankly about the future of identity and the opportunities that abound for marketers and publishers that adopt the new solutions and embrace a better internet environment.

John Durham, CEO, CATALYST S+F, will moderate the discussion, bringing his veteran expertise and insight to advertising strategies and digital marketing. He’ll be joined with other early adopters and thought leaders as we explore their strategies and thoughts for the future.

The industry is riding an innovation wave that will bring consumers a better content experience, marketers improved messaging abilities, and publishers increased ad spend. Big shifts = big opportunities, especially for the early adopters. Let’s cut through the noise and really delve into what a cookieless future holds and how advertisers and publishers can position themselves to stay on top of the wave.

Speakers:

Merkle’s Q1 2021 Digital Marketing Report: Benchmarks for the Quarter

TIME: MAY 18TH - 2PM EST

What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy? Merkle’s Digital Marketing Report uses benchmark data for paid search, SEO, display, paid social, and Amazon advertising to uncover the larger trends underlying performance for major platforms like Google, Facebook, Amazon, and Instagram.

Hear from thought leaders on Merkle’s Digital Strategy Team as they present fresh highlights, including the impact of COVID-19 on Q1 2021 trends, and answer your questions about the report’s findings.

The New Target Audience: How Agencies and Advertisers are Winning Over Consumers

TIME: MAY 26TH - 2PM EST

Advertisers and media buyers are facing an unprecedented and highly anticipated event: the full reopening of the U.S. economy. As tens of millions of consumers stream back to stores every day to shop, there's an enormous opportunity for brands to win new customers and generate record-breaking sales. But, there's also ample opportunity to waste ad dollars on the wrong audiences.

Agencies, retailers and digital media companies are planning for this surge of activity by understanding and messaging to new and ever more precise target audiences. This event covers the latest and most effective strategies for finding, attracting, converting and keeping the consumers your organization wants most. From loyalty to winning market share and gaining net new customers, our presenters and panelists will discuss strategies for identifying and capturing new target audiences, post-pandemic campaign planning and measurement, and innovative ways agencies and advertisers are standing out.

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