WardsAuto Dealer 5
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WardsAuto Dealer 5
 

MARCH 17, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, March 17. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Dealers Succeed With Focus on Customer Communication

For dealers to win, they will need to cater to their customers’ individual communication preferences while at the same time working with their customers to protect their personal information.

Full article

2.

Auto Insurance Sales Reflect Uptick in Vehicle Demand

Whether auto-insurance sales by the subprime segment continue to lag may become more obvious in the coming weeks, depending on whether the insurance industry sees the usual uptick due to tax-refund season, TransUnion’s David Drotos says.

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3.

Two Ford Family Members to Join Automaker’s Board

The nominations of Alexandra Ford English, 33, the daughter of Ford Executive Chairman Bill Ford, and Henry Ford III, 40, the son of current Ford Motor director Edsel B. Ford II, who plans to retire, mark a generational shift at the company.

Full article

4.

How to Improve CSI Scores in Each Dealership Department

Learn the six main ways to improve customer satisfaction.

Full article

5.

Drive Customer Satisfaction for Your 3 Main Parts Customers

Keep your customers happy using these different strategies.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com. 

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...