Use buyer, seller safety to build trust

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Use buyer, seller safety to build trust | 8 ways to change your thinking and foster innovation | Crafting recognition that truly resonates with your team

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February 18, 2025

Top News

Use buyer, seller safety to build trust

Discussing the safety measures you'll take—both in the real world and online—to keep clients safe throughout the real estate transaction is a powerful way to show your expertise, build trust and win more business. In this episode of the "Drive With NAR" podcast, the chair and vice chair of NAR's REALTOR® Safety Advisory Committee impart strategies to incorporate buyer and seller safety into every business interaction. Watch or listen to the episode. Full Story: REALTOR® Magazine/Drive With NAR (2/18)

	3-Step Buyer Presentation \| Get Signed Agreements Confidently secure buyer agreements with this 3-Step Buyer Presentation. Learn how to build trust, overcome objections, and clearly communicate your value—so buyers never hesitate to work with you. Download the Buyer Presentation

Best Practices in Sales & Marketing

8 ways to change your thinking and foster innovation

(Alones Creative/Getty Images)

Thinking differently is a powerful tool for leaders who want to drive growth and innovation, writes Naphtali Hoff. Adopting a growth mindset, challenging assumptions, seeking out diverse views and embracing failure as a learning opportunity are key strategies to cultivate this mindset, Hoff writes. Full Story: SmartBrief/Leadership (2/14)

Crafting recognition that truly resonates with your team When you recognize a team member for a job well done, make that recognition meaningful by clearly spelling out what they did and why it mattered, make it personal for them and find out how they appreciate being appreciated, writes Karin Hurt. "Some people love public praise, while others prefer a private acknowledgment," Hurt writes. Full Story: Let's Grow Leaders (2/13)

Real Estate Trends

Unveiling the digital evolution of REALTOR® Magazine Media The way you access industry insights is evolving. That's why NAR is delivering expert-driven real estate content in dynamic, digital formats that align with how you work and read. February marks the final print edition of REALTOR® Magazine, but you can continue to turn to REALTOR® Magazine Media online as your source for staying informed, connected and equipped for success. Full Story: REALTOR® Magazine (2/18)

Hot home accent: woven, mesh cabinet details Woven and mesh details are being used to break up expansive rows of heavy cabinetry, especially in kitchens. Glass cabinet fronts and open shelving have been helping with that, too. Full Story: REALTOR® Magazine/Styled, Staged & Sold (2/17)

Landlords expect apartment rent increases later in 2025 The apartment market is poised for a shift, with some landlords anticipating rents to start rising again nationwide later this year due to dwindling new construction and strong demand. This change is driven in part by people renting longer as a result of high mortgage rates and other costs associated with homeownership. Against that backdrop, Equity Residential paid $274 million for properties in Atlanta and Denver in the fourth quarter and intends to invest more in those regions. Full Story: The Wall Street Journal (2/14)

Alabama lakeside manor seeks $3M Justin Dyar is the listing agent for this three-story, six-bedroom, $2.995 million home on Smith Lake in Cullman County, Ala. The 7,950-square-foot manor, built in 2003, features two kitchens, a home theater, a workout room and a pool. Full Story: AL (Alabama) (2/17)

Technology & Innovations

AI enhances automation, security in smart homes AI technology is advancing the smart-home industry by improving automation, security, voice recognition and energy efficiency. Devices like the Google Nest Learning Thermostat and Ring's AI-powered cameras demonstrate how AI adapts to user behavior and enhances safety. As AI technology progresses, smart homes are expected to become more intuitive and environmentally friendly. Full Story: GearBrain (2/17)

Fair & Equitable Housing

Arizona lawmakers debate tiny homes issue The Arizona Starter Homes Act aims to facilitate the construction of smaller homes on tiny lots by overriding local zoning rules. The bill seeks to address the housing affordability crisis by allowing developers to bypass certain city requirements, such as minimum lot sizes and design standards. The proposal has faced opposition from cities concerned about infrastructure strain and the potential for poor-quality construction. Full Story: The White Mountain Independent (Show Low, Ariz.) (2/17)

Legislation & Regulation

Fed officials see case for holding rates in short term Federal Reserve policymakers are divided on the outlook for interest rates in 2025, reflecting uncertainty over the path of inflation. The central bank's rate stance "remains restrictive," according to Federal Reserve Bank of Philadelphia President Patrick Harker, adding that he is "optimistic that inflation will continue a downward path." Separately, Federal Reserve Governor Michelle Bowman said she wants evidence that inflation is easing before lowering rates further. Full Story: Reuters (2/17), Bloomberg (2/17), CNBC (2/17)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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