Have you seen the video where a dragon is flying and roaring over a football stadium before the game, and the entire crowd was awestruck? That was an Augmented Reality (AR) Live Streaming done by a South Korean telecom player to promote its 5G capabilities. The question is: what else can we expect from the AR and Virtual Reality (VR) around us and in the future? Some creative brains would say that this technology can be used in faking an alien invasion, but we are not going that far here. We will focus on opportunities and the evidence of AR/VR use in the financial services industry.
Overhyped by some and hugely undermined by others, not many emerging technologies have generated buzz like virtual and augmented reality. For the benefit of a wider audience, let’s start with the basics about AR and VR and then move on to some real-world applications in the financial services universe. |
