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Do you really understand how your contacts behave? 

You can, if you track your contact behaviour with our Tracking feature.

Of course, you want to be able to make the most of your dialogue and target your communications as precisely as possible with your audience. It is vital then, that you have as much relevant data on hand as possible. With our Tracking feature, we make the behaviour of your contacts visible to you across your sales and marketing channels.

Our Tracking feature enables you to gather really useful data about your contacts’ individual journeys, from email, SMS campaigns and your website. With this collated data you are able to create relevant segments that communicate specifically - and much more personally - with your audience.

A few examples of how this improves your communication include, being able to get an overview of which products have been added or removed from their shopping cart, how far the contact has gone through the checkout process at your webshop, and whether there are certain articles or categories of relevance that the contact has visited and in which, therefore, they have shown a genuine interest.

Our Tracking isn’t limited to helping you work effectively with just these sorts of behaviours. For instance, you may also want to know if a particular video has been played or if a specific piece of content has been downloaded. This can help with the associated event tracking.

The data you collate with Tracking can also be used to build automated flows with our FlowBuilder, meaning that you hit your contacts at just the right time with precisely the content that is most relevant to them.

As we all know, upping the quality and relevance of your communications ensures more engagement from your audience and at the end of the day, a very visible, and positive impact on your bottom line. MarketingPlatform Tracking helps you achieve exactly that.

Lead Scoring

This is an integral part of the Tracking function. It’s a great tool to help you really understand the value of a lead and their associated actions because it allows you to assign scores to the individual contact based on their activity. For example, is it important to you that a contact has downloaded a specific piece of content, viewed a video, or visited the price page? If so, an appropriate score (fully customisable and designated by you) can be assigned to the contact.

With this knowledge at your fingertips, you gain a fantastic insight into the intentions of the contact and you get a much clearer picture of how close that contact is to be ready to move from just a potential customer to a real customer.

Availability

The Tracking feature is an integral part of all our Premium, eCommerce and Enterprise packages and with it, you’ll give the entire process of communicating intelligently and relevantly with your contacts a huge boost.

Read more about the Tracking feature on our website.

We would love to show you how these features work and how you can use them to significantly improve the dialogue you have with your audience. Our fantastic team is always ready to help, so take our platform out for a spin with a free 14-day trial.